Search Engine Optimization and SEO Factors

There are over billions of websites exists today and over millions of searches are performed per day (just on Google).

So, how can you ensure your website or blog on the first page of Google, Yahoo, Bing or Baidu? This could be the deciding factor between a Business’s success and Failure.

Here at this point,  Search Engine Optimization (SEO) becomes Crucial!

What is SEO?

SEO (Search Engine Optimization) is the practice of increasing the visibility of a website or a webpage in the search results. Or we can say that SEO is a Digital Marketing Strategy which helps in increasing the quality and quantity of traffic to your website.

Suppose you have a Blog say “Best places to visit in winters in India” and you want it to appear on first page of Google whenever someone searches for “best places to visit in winters in India”. In this case, you need to work on SEO and optimize your blog accordingly to appear on the first page of Google for that particular keyword. That is why, SEO is so important for your website or Blog.

Some people find SEO quite hectic and painful at Start, but in reality, SEO can rather be fun and easy to implement. All you just need a marketing discipline, thorough research and analysis, effective keywords Selection, High quality content, Site Speed & a responsive website design.

Let’s discuss SEO factors!

1. Marketing DisciplineA Marketing Discipline is very important is very important while doing SEO of your website. A proper understanding of SEO is very important while putting your all marketing efforts. This way you will be able to generate more traffic to your website which will leads to higher conversions. You just not only have to write content while keeping Google in mind butalso content which will be liked by your audience as well.
2. Research & AnalysisTo succeed in SEO, Research and analysis are required. Knowing the best practices to optimize your website is very important. You have to perform a proper keyword research, find your competitors, what they are doing, then analyze and prepare content strategy. You have to keep updated with the latest changes in the protocols of Google. As Google likes to keep changing its protocols.
3. Keywords SelectionSEO revolves around the keywords. A Perfect SEO company starts with selecting effective keywords that yields higher traffic for your site. For that a proper keyword research is required. Google Keyword Planner and Ahref’s are some of the best keywords research tools are available in the market. Keywords with higher volume can be great for your site. There are some keywords where competition is very high; such keywords take some to rank on the Google. If you want to rank in less time, then you can use LSI (Long Tail Keywords). Must include your targeted keywords in the tile and subheadings to optimize for a perfect on page SEO.
4. High Quality Content
   
   Content is the king in SEO’s success.  Sites with quality content rank faster than the others. Whenever you are writing the content for your blog or site, make sure you are writing long informative content with great readability because Google bots are rewarding those sites which have long content and higher readability. 1500-2000 words per post would be great for you post.
5. Site Speed
   Site Speed is another crucial factor that Google considers the most. Websites with great site speed appears faster in the search results than those which take more time to load.Slower the site speed means lesser the web pages crawled but if your site loads quickly it means more pages are crawled by the Google Bot. Thus improve your rankings.
6. Responsive DesignGoogle Favors the websites which are clean, functional and responsive to all type of devices and browsers. If a website has mobile friendly design and proper site navigation then it will appear quickly into the SERPs than other website.

Read also: How to Choose An SEO Company